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SERVICES Experiential marketing using activations is one of the greatest ways to connect with people and build a strong brand relationship with them.

Experiential marketing using activations is one of the greatest ways to connect with people and build a strong brand relationship with them.

Agile Activate organises a wide variety of events, both regional and national. Most recent events include the phenomenally successful nationwide Miss Lux beauty contest that involved several phases, regional events, press and social media; RDP roadshows and massive sampling; the ECR See Durban Through Fresh Eyes, promoting KwaZulu-Natal’s biggest radio station to media buyers and creative teams around the country; the ECR Who Wants To Be A Durbanaire interactive contest presented and played around the country; the relaunch of City Press; a key Media 24 conference; the set-up and running of regular PechaKucha events (PechaKucha was initiated in Japan, it’s a public session of talks and slide-shows by major influencers, from film directors to environmentalists, architects, adventurers, humanitarians, etc.); the hosting of Design Indaba YDS (the 3-day simulcast of one of the world’s greatest design events); and a promotional and sampling drive in shebeens and barbers to get Africa men to use DX Smooth products that are much safer and more effective than traditional methods of dealing with skin problems.